Ever wondered why you reach for a biscuit at 3:30pm… or how a minty toothpaste habit took over America? In this episode, Kathy is joined once again by the wonderful Helen Taylor to dissect The Power of Habit by Charles Duhigg, a bestseller packed with psychology, marketing genius, and yes, a surprising number of skunks.They explore how habits form (spoiler: it’s all about cue, routine, reward), why changing just one part of the loop can transform your behaviour, and what Febreze, loyalty cards, and the Montgomery Bus Boycott all have in common.Expect brain science, relatable examples (hello, scroll hole), and plenty of warm, witty chat. Whether you’re battling your biscuit urges or dreaming of becoming a person who actually flosses, this one’s for you.

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