This story was originally published on HackerNoon at: https://hackernoon.com/unlocking-growth-and-customer-loyalty-the-essential-role-of-personalization-in-product-development.
Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era.
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Personalized product development is now a must rather than a choice for businesses looking to succeed in the current technology era. 18% of fintech investments made in the previous year went into customized financial counsel. Less than 50% of banks successfully use customer data management, despite the fact that 71% of institutions run personalized campaigns.

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