🚀 The Art of Feature Marketing: From Development to Customer CelebrationJoin Matt Watson in this enlightening episode of Product Driven as he explores a critical yet often overlooked aspect of product development: celebrating and marketing your new features. Discover why shipping code is just the beginning, and how proper feature promotion can transform your product's impact and customer engagement.🔗 Essential Links (Start Here!):Full Episodes: https://product-driven.captivate.fm/episodesConnect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/Subscribe to our Newsletter: https://newsletter.productdriven.com/Powered by Full Scale: https://fullscale.io/Key Discussion Points:🎯 The significance of celebrating development achievements📚 Creating comprehensive documentation and training materials🔄 Building effective internal communication channels📣 Developing strategic marketing approaches for new features📊 Implementing feedback loops and usage tracking🌟 Maximizing the value of development effortsChapters:0:00 - Introduction to feature celebration importance0:22 - The core challenge of feature shipping1:30 - Quality assessment and celebration necessity2:44 - Internal training and documentation strategies3:30 - Marketing strategies for new features4:15 - Customer feedback and usage tracking5:00 - Maximizing feature value and closing thoughts

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