IKEA Business Case Study

22/04/2022 7 min

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Episode Synopsis

IKEA is one of the most popular and biggest furniture companies globally. It was founded by a carpenter named Ingvar Kamprad in the year 1943. Today, everyone knows that IKEA offers its products at a meager price without actually compromising the quality of the product. It has invested around 800 crores in India and has more than 9500 products.
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