ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Win Customers’ Attention with This Clever Strategy"
Episode Synopsis
Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Problem Solvers
Why Nostalgia Sells Even For New Brands
05/01/2026
How to Get Out of a Creative Rut
24/11/2025
How to Find a Problem Worth Solving
17/11/2025
The Simple Trick That Sells Anything
10/11/2025
In God we trust