ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S1 Ep42: Saving A Damaged Brand (Remember About.com?)"
Episode Synopsis
How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash.
More episodes of the podcast Problem Solvers
Why Nostalgia Sells Even For New Brands
05/01/2026
How to Get Out of a Creative Rut
24/11/2025
How to Find a Problem Worth Solving
17/11/2025
The Simple Trick That Sells Anything
10/11/2025
In God we trust