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Listen "Why Eco-Friendly Products Keep Failing"
Episode Synopsis
People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.
Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation
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Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation
Learn more about your ad choices. Visit megaphone.fm/adchoices
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