Saving A Damaged Brand (Remember About.com?)

14/05/2018 21 min Temporada 1 Episodio 42

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Episode Synopsis

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash.
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Saving A Damaged Brand (Remember About.com?)

Listen "Saving A Damaged Brand (Remember About.com?)"

Episode Synopsis

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