What do you do when conditions change, and your business starts to fail? You could try to save the business. Or, you could “kill your business with a better business”—essentially take what you’ve learned from the failing business, and create a new one that thrives. That was the strategy employed by Adam Schwartz, who killed his t-shirt business called BustedTees with another one called TeePublic. (And “kill your business with a better business” is a direct quote from him.) On this episode, he walks us through the transition.
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