Professor Maurizio Zollo is an OG on Corporate Social Responsibility. After studying CSR as a professor at Bocconi and INSEAD, he is now at Imperial College London where he leads the Leonardo Institute. The first of the Institute’s activities is in documenting more than a million CSR activities by 16,000 corporations. Just about half of these activities are unprofitable by design because their purpose is charitable and in advocacy. The rest are sometimes pursued as a foundation for doing business, and sometimes for a return on the investment. Let’s get real about this.

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