A Founder's Guide to Brand Marketing -- It's Not About Advertising

23/08/2016 44 min
A Founder's Guide to Brand Marketing -- It's Not About Advertising

Listen "A Founder's Guide to Brand Marketing -- It's Not About Advertising"

Episode Synopsis

The first of many conversations with Brian Walker CEO of AE Marketing Group.   We've found that Marketing is often the third wheel at small companies -- behind product development and sales.   Brian's team takes a CoCreation and Customer Experience approach to building and marketing products that gets the marketing function heavily involved in improving operations and products.  So, come have a listen!

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