Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth.With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine.From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts. I also share insights on lead conversion rates, return on advertising spend, website analytics, email marketing metrics, and more.So, tune in and enrich yourself with the insights that have the potential to make a significant impact on the trajectory of your small business.Specifically, this episode highlights the following themes:Revenue and profitability metricsCustomer acquisition cost and customer lifetime valueGrowth and marketing metricsOther Mentioned Links & ResourcesTrack income, expenses, and stay ready for taxes:https://refer.quickbooks.ca/s/kriceTransform your marketing with a fractional chief marketing officer:https://treefrogmarketing.com/fractional-chief-marketing-officer-servicesLearn more about flywheel marketing method:https://treefrogmarketing.com/digital-marketing-agency-small-businessesEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community:https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

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