When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!Specifically, this episode highlights the following themes:The importance of clear, customer-focused messaging.How to build a strategic, lead-generating website.Tips for optimizing your site for search engines.Other Mentioned Links & ResourcesEpisode 106: How to Optimize Your Website for Search Engineshttps://treefrogmarketing.com/how-optimize-your-website-search-engines/Get access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:https://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn More About Treefrog’s Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

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