Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.We explore popular platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and Pinterest, shedding light on their unique features and target demographics. Also, we tackle the common challenges that small businesses often encounter when maintaining a social media strategy and provide insights on how to overcome these obstacles.Tune in to this episode, and together, let's demystify the process and harness the power of social media for your small business.Specifically, this episode highlights the following themes:The difference between organic and paid social mediaChoosing the best social media platforms for small businessesDeveloping an effective content plan for social media successOther Mentioned Links & ResourcesEpisode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garciahttps://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketingEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

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