In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.Chapters:Intro - 00:00Introduction and the "Shark" Nickname - 01:32Career Journey to Speaker and Podcaster - 03:01The Shark Metaphor in Marketing - 09:01Differentiation and the "Sea of Sameness" - 12:36Integration of Direct Mail with Omnichannel Marketing - 17:08The Importance of Standing Out in Marketing - 26:33Get in Touch with Kenneth - 29:40Get in Touch with Kenneth:Kenneth's LinkedInWebsiteMentions:Kenneth's podcast "A Shark's Perspective"Speakernomics PodcastSt. Jude Children's Research HospitalHedwig von RestorffMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel

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