Is print media dead? Not in the slightest. So where are its ambassadors?  In this episode, Jacky Hobson discusses the potential impact of Canon’s Insight report on print’s perception gap with consultant Ulbe Jelluma. He uses compelling statistics and evidence for the tactile, sensorial impact of print on paper to make an impassioned argument for the next era of print marketing.  As a marketing and advertising specialist with a long-term focus on the effectiveness of marketing spend, Ulbe knows why printers can afford to be far more confident in what they offer marketers. Here, he provides some of the tools print providers need to communicate print’s power to engage and persuade.  This episode of Print Matters focuses on being confident, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcastFind Ulbe Jelluma online:Twitter: @UlbeWebsite: https://www.printpower.eu/LinkedIn: https://www.linkedin.com/in/jelluma/

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