In this episode, host Renee interviews Aaron Trotman, founder of NON, a non-alcoholic beverage brand from Sydney. They discuss Aaron's journey in creating high-quality non-alcoholic drinks inspired by food pairing experiences in London. Trotman shares insights on building a brand, the importance of collaboration for growth and the challenges faced in scaling internationally. He highlights NON's commitment to producing premium drinks and its increasing presence in global high-end restaurants, emphasising the importance of offering appealing non-alcoholic options in hospitality venues.Please find our guest information here:Website: https://www.non.world/Instagram: https://www.instagram.com/non.world/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

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