Pricing Strategies and Psychology

Pricing Strategy and Tactics (Double Your Price)
13/12/2024 33 min

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Episode Synopsis

How does pricing psychology impact business decisions and consumer choices?
What are the key shifts in pricing strategies and their underlying drivers?
How can businesses effectively leverage value-based pricing and emotional appeal?

More episodes of the podcast Pricing Strategy and Tactics (Double Your Price)

On the road to success (Double Your Price: Part 10) 16/11/2024
Other strategies companies use for price increases (Double Your Price: Part 9) 16/11/2024
Understanding cognitive bias and behaviour (Double Your Price: Part 8) 16/11/2024
Unlocking Growth. The Internal Rate of Return. What happens if you double your price (Double Your Price: Part 7) 16/11/2024
Challenging your price assumptions (Double Your Price: Part 6) 16/11/2024
Price should almost never be ‘cost-plus’ (Double Your Price: Part 5) 16/11/2024
Why is price so important for growth (Double Your Price: Part 4) 16/11/2024
The enormous influence of price, 'pricing 101', plus some surprises (Double Your Price: Part 3) 16/11/2024
Why Under-Pricing is a Common Business Error (Double Your Price: Part 2) 08/11/2024
Pricing Strategy and Tactics (Double Your Price: Part 1) 08/11/2024
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