For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions. Finding it hard to come up with the right message? Exhausted by the time and resources it takes to get a week’s worth of social posts crafted? You’re not alone. In this episode, Natalie Ghidotti talks about the challenges of content marketing and thought leadership for B2B executives and brands. She shares tips on how to build relationships, create content that is relevant to other businesses, and demonstrate your value. She also explains how to craft effective messages that will resonate with your target audience. About the Guest Natalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region’s best-known brands. She is a past president of the Arkansas Chapter of the Public Relations Society of America and serves on the Executive Committee for PRSA National’s Counselors Academy. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

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