What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients. About the Guest David Fuscus is CEO of Xenophon Strategies, a Washington, DC based communications and sustainability firm that he founded in 2000. Xenophon has key practices in Public Relations, Crisis Communications, Public Affairs and ESG/Sustainability. Fuscus is also the 2022 President of the Public Relations Global Network. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

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