Frank discusses his new book, Under the Influence: Putting Peer Pressure to Work. We discuss social contagion and its power to influence our choices. What have we missed in the past? And how we can leverage our tendency to mimic others to confront societal threats moving forward.Professor Frank’s "Economic View" column appeared monthly in The New York Times. He received his BS in mathematics from Georgia Tech, and PhD in economics from the University of California at Berkeley.Book Link: Under the Influence: Putting Peer Pressure to Work (Amazon Link)Profile: Robert H. Frank - Johnson Twitter: @econnaturalist

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