What is B2B sales and how to create a successful sales process

18/12/2020 45 min Episodio 107

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Episode Synopsis


In this episode, Tom Williams the founder of Strategic Dynamics Inc shares a modern perspective on what is B2B sales and how to create a successful sales process.

Strategic Dynamics Inc a firm that helps sales organizations sell more effectively by markedly improving their new hire candidate assessment process, sales productivity, and business acumen. Tom is also the author of "Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers". Insights he shares include:

What is B2B salesHow B2B sales have changed over the past decadeThe reality of changing buyer needsThe framework for buyer-centered sellingWhy Tom incorporates the Jobs To Be Done frameworkHow to take the pulse of your buyers at regular intervalsQuick wins for a buyer centered selling approachThe five commitments of collaborationand much more ...

- https://www.sproutworth.com/what-is-b2b-sales-successful-sales-process/