In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:

What is strategic adaptabilityGodaddy's survey of small to medium-sized businessesObservations on businesses' ability to adapt to a changing business environmentHow to create a competitive edgeSustainable competitive advantage examples worth notingHallmarks of sustainable businesses that have learned to adapt to changing circumstancesWhy preselling to build influence with your prospects is vital The challenge for bigger businesses with strategic adaptabilityHow change affects a business's product messagingProduct messaging examples that work Product messaging framework that can be usedand much more

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