In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include:

What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contributing to its marketing and sales strategyWhat are examples of customer testimonials that have driven growth in the B2B spaceHow should we go about acquiring customer testimonialsWhat client testimonial questions should we ask/ how should we approach interviewing clientsWhat buying triggers to incorporate in your customer testimonialsHow to further trust and drive people towards a call to actionWays in which marketing case studies with solutions can be repurposed to drive business growthand much more

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