How to address an emerging trend in marketing and 7 ways to drive business growth

24/07/2020 48 min Episodio 65

Listen "How to address an emerging trend in marketing and 7 ways to drive business growth"

Episode Synopsis


In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include:

What are new industry trends in marketing in 2020Top digital marketing trends in 2020Issues that businesses encounter in bringing marketing and sales togetherWhat it means to have an increasingly buyer-centric worldIs data becoming more valuable than cash from a business point of viewShould businesses be investing in developing a data flywheelHow to merge data with the speed of responseFuture marketing trendsWhere do B2B marketing trends in 2020 and the future leave salesWhat distinguishes legendary marketers from the restPerspectives we need to bring to a Business Intelligence (BI) centric worldand much more