Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search.

With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award.

In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include:

Why some businesses don't invest in data-driven decision makingWhere the resistance towards data-driven decision making stems fromThe co-relation between data-driven decision making examples and casinosHow to bring about a mindshift in the leadership of organizations with regards to data driven marketingA framework to scale up data inputs and make data informed decisionsCan empathy be brought into the decision making frameworkData-driven decision making examples that we could learn fromPotential pitfalls we need to be aware ofOpportunities within most businesses to make data informed decisionsHow to ensure the data is clean and we are able to remove bias in interpreting resultsand much much more...

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