Curran Otis owns Tranquil Waters Counseling, which focuses on helping individuals overcome trauma, PTSD, anxiety, and depression. Tranquil Waters is based in Arlington, WA (the lesser-known Arlington of the US). Curran has always dreamed of owning his own business and jumped in fresh out of Graduate School in 2018. Today Curran acknowledges that he wears many hats in addition to owner including marketing, sales, and clinic director. He’s married with a 3 year old and just turning 37. In this episode Carl White and Curran Otis discuss:Your differentiation has to be authentic both to you and to your services (it’s the steak not the sizzle)Get your differentiation down to a short sentence or even 1 wordKeep working on how to articulate your differentiation to make it simpler to understand Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/ Affiliate PromotionWe’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like: Very easy to useVery flexibleEasy to find supportHIPAA compliant Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months. Connect with Curran OtisLinkedIn: @curranotisInstagram: @tranquilwatersllc Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  [email protected]:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg 

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