Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

Practical Pivots
01/06/2021 44 min Episodio 60
Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

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Episode Synopsis

Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.

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