Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins

Practical Pivots
05/05/2021 40 min Episodio 56
Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins

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Episode Synopsis

Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.

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