In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.TakeawaysNot all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just as valuable as wins.Networking opportunities arise from award ceremonies.Be strategic about which awards to enter.Understand the costs associated with entering awards.Awards should align with your business objectives.Leverage award wins for ongoing PR efforts.The examples Pippa uses in the episode:https://eco-able.co.uk/about/https://www.linkedin.com/in/danielle-seatter-ec0/https://www.pripri.co.ukhttps://www.ambustum.co.uk6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkoutAnd once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

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