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Listen "12. Working With Influencers with Cat Sims "
Episode Synopsis
This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!Find out more here00:00Introduction to Cat Sims and Her Journey03:00The Evolution of Influencer Marketing05:48Using Social Media as a PR Tool11:00Navigating Different Social Media Platforms14:07Content Creation: Strategy vs. Spontaneity17:55Building Relationships with Influencers22:12Finding the Right Influencers for Your Brand25:00Gifting Strategies for Small Businesses26:15The Cost of Influence:28:07Evolving Influencer Marketing: From Gifting to Partnerships30:51Building Genuine Brand Relationships32:39Navigating the Influencer Landscape: Challenges and Opportunities35:07The Joy of Working with Small Brands37:09The Primitive Power Triangle: Decision-Making in Collaborations41:00Advice for Small Businesses: Engaging with Influencers45:00The Future of Influencing: Writing and Broadcasting AspirationsAnd once you've had a listen you can: - Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
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