There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting?

Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively.

As a host and producer of PR industry podcast PR Nation and Strategic Communications Officer at Riester Public Affairs, Robert is an expert at building podcasts for clients. Starting in radio as a 14-year-old, he knows his way around a microphone… and he thinks you can too.

Tune in to hear just why Robert thinks podcasting is important, its relevance to our lives as PR students, and what it takes to start a podcast of your own.

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