April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI. Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationships Episode Timeline:1:30 April's mission to being PR into the future2:30 The importance of transparency at Trust Relations4:30 Trust runs through the entire agency.6:40 The importance of authenticity in PR8:10 Brands shouldn't get political out of nowhere.9:20 Is there a backlash against brands tackling social issues?11:30 AI and crisis communication14:30 The rise of affiliate marketing17:00 Will affiliate marketing reduce the public's trust in journalism?18:20 How paywalls are affecting ROI19:45 Facebook's crackdown on news articles22:20 April’s philosophy on thought leadership23:50 April's two podcasts This episode’s guest: • April White on LinkedIn• Trust Relations• Email: [email protected]  Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

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