Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.Key Takeaways:- Why credibility is crucial- How AuthorPrime helps creators turn their work into books- Brian's upcoming book "Credibility Marketing"Episode Timeline:1:45 The uncertainty of the current state of PR3:30 AI uncertainty5:30 The PR turnaround6:45 Ways in which AI isn't cutting it8:00 The volatility in the current economy11:28 Brian explains AuthorPrime14:45 The AuthorPrime process18:00 Who is creating books from their content?20:00 What is a false sense of credibility?22:00 Brian's upcoming book26:20 The biggest lesson Brian has learned from his podcastThis episode’s guest:• Brian Hart on LinkedIn• @BrianHartPR on X• Flackable / Author PrimeSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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