Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique stories of individuals and companies to create authentic messaging. Here, Frank discusses the importance of authenticity in PR, creating unscripted television, and his relationship with ExV Co-Founder Karen Gamba. Key Takeaways:- Frank’s unique relationship with his business partner, Karen Gamba- The importance of authenticity in PR- The art of creating authentic unscripted TVEpisode Timeline:2:00 Frank’s relationship with Karen Gamba5:00 PR people should strive for vulnerability and connection.6:20 Helping clients become vulnerable7:00 When clients are in denial7:45 How to find new unscripted TV ideas11:00 The role of luck in unscripted TV12:00 Finding authenticity in reality TV characters 14:00 Frank’s thoughts on charisma17:00 The aspirational aspect of reality TV20:00 Reality as “comfort watching”22:30 The current state of streaming brands25:30 The big lessons that Frank has learned from creating unscripted TVThis episode’s guest:• Frank Carlisi on LinkedIn• ExV’s Grow Your Business Masterclass• ExV Agency Hosted on Acast. See acast.com/privacy for more information.

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