PPC Ponderings Podcast

PPC Ponderings Podcast

Por: Kirk Williams
While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
18 episodios disponibles

Latest episodes of the podcast PPC Ponderings Podcast

Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 09/09/2022
Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 04/08/2022
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 29/06/2022
Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 09/06/2022
Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 09/05/2022
Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 12/04/2022
Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 23/03/2022
Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 10/03/2022
Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 04/02/2022
Bonus: Amanda Farley on Attribution & the Client 02/02/2022
Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 20/01/2022
Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 05/01/2022
Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 16/12/2021
Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 03/12/2021
Bonus: Full Keyword Interview with Aaron Levy 22/11/2021
Bonus: Full Keyword Interview with Brad Geddes 16/11/2021
Bonus: Full Keyword Interview with Amy Bishop 09/11/2021
Ep 1 - The PPC Keyword: Past, Present, and Future 29/10/2021
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