Episode Synopsis "Relationship Marketing, Customer Nurturing and PPC"

David and Amber  welcome Jeffrey Baum, the ‎Director of Services at Hanapin Marketing, an industry veteran who educates us on relationship marketing, customer nurturing and PPC. Jeff is a seasoned PPC advertising professional with Hanapin Marketing. He has a nine year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a reacurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environment) program.

Listen "Relationship Marketing, Customer Nurturing and PPC"

More episodes of the podcast PPC 101

• Benefits of Linkedin Ads
• The Google & Facebook Slap: What to Know, and How to Avoid Them
• Relationship Marketing, Customer Nurturing and PPC
• Facebook PPC History and Google AdWords History Revisited
• Bill Hartzer and TLDs
• The History of PPC and Paid Search Marketing