A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. 



In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.



Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million. We’re excited that Brian will also be a speaker at the Remodelers Summit in Orlando this September.



He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place. He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:



How building a strong culture is like building a shipHow realizing potential depends on othersWhy Brian doesn’t have drawers in his officeExamples of the wrong strategiesKnowing how to add value for you customersWhy you shouldn’t hire people like youFinding the root causes of your weaknessesWhy throwing dollars at a problem doesn’t workThe differences between vision and a road mapWhy firing someone should never be a surpriseAnd more …



Including how Brian sees his role in his organization, what he does, and what it means to the culture of his organization.



See Brian Speak at the Annual Remodeler’s Summit



We’re thrilled that Brian will be joining us for two sessions at the 2019 Remodeler’s Summit, Sept. 24-25, in Orlando:



Limitless: Growth Starts with YouLimitless: An Interview with Brian Gottlieb



To learn more the Summit event and our line-up of other great speakers, go to Remodelerssummit.com!




The post Ep.71: Strategy Isn’t Enough with Brian Gottlieb appeared first on PowerTips Unscripted.

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