EPISODE 4:  Marketing - You Mean I Shouldn't Buy a Billboard? With new technologies and strategies constantly being developed, the approach to Marketing has seen dramatic change in recent years. RIA teams and industry leaders need guidance on how to leverage this critical channel for business growth and client engagement. How do you know if you are spending too much or too little on Marketing? How do you know you are receiving a return on your investment? To answer these questions, please join our hosts Ed Friedman - National Director of Practice Management and Gordon Ross - Director Enterprise Group, Dynasty Financial Partners and their guests, Paul Strid, Co-Founder of Concentus Wealth Advisors, Gordy Abel, Chief Marketing Officer at Dynasty Financial Partners, and Justin Barish, Vice President of Digital Marketing at Dynasty Financial Partners as they explore Marketing Masterminds.

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