In this PowerChat, Greg Cummings interviews Mike Hollander, CEO of Weather Tite Windows. Mike discusses his passion for the business, his leadership approach of being a mentor rather than a boss, and the company's successful marketing strategies like the cookie campaign. He also talks about hiring former athletes for their teamwork skills, the importance of educating customers on the window installation process, and future plans to expand the warehouse and workforce before considering growth outside the Tampa Bay region. Mike shares that he is obsessed with spending time with his daughter in his free time.Takeaways:Weather Tite Windows has been in business for 23 years under CEO Mike Hollander.Mike values leading employees through mentorship over giving ordersEducating customers is crucial for their satisfactionThe cookie marketing campaign proved very successfulPlans to grow warehouse/workforce before expanding outside TampaThe company hires ex-athletes for their teamwork and leadership experienceConnect with us:Mike HollanderLinkedIn: https://www.linkedin.com/in/michael-hollander-51640112/Weather Tite WindowsWebsite: https://www.weathertitewindows.com/Power100Website: https://power100.io/LinkedIn: https://www.linkedin.com/company/68760148/admin/feed/posts/YouTube: https://www.youtube.com/@Power100OfficialFacebook: https://www.facebook.com/power100.ioInstagram: https://www.instagram.com/power100.io/Support the show

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