Episode 300 – AI, AEO, and the Future of Advisor Marketing with Samantha Russell

07/11/2025 17 min
Episode 300 – AI, AEO, and the Future of Advisor Marketing with Samantha Russell

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Episode Synopsis

We welcome back Samantha Russell, Chief Evangelist at FMG, to break down the marketing shifts defining 2025 and how advisors can carry them into 2026. Samantha says AI has transformed both how content is made and how it’s found—shifting SEO into AEO, or answer engine optimization. Firms that structure Q&A content with schema, gather reviews, … Continue reading Episode 300 – AI, AEO, and the Future of Advisor Marketing with Samantha Russell →

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