This episode provides an independent view of the engineering process from a professional service provider who is not an engineer. This is a valuable perspective because, while it shares a similar background with engineering, architecture often invokes a more human feel to its processes. This can offer a higher level of focus on customer-oriented goals rather than simply the design specifications.

Aligning an engineering firm's core values and culture with a client’s stated goals and anticipated outcomes can lead to more than just project success. It allows the work to achieve goals beyond just the design and construction of a physical asset. Working to understand those goals can position a firm in a specialized light compared to its industry peers.

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