Scott and Drago return, introducing their new research: Retirement: The New Contract.Silvers, Seniors, Boomers...labels that dismiss older adults as a homogeneous audience. Yet, across developed Asia, the older demographic is growing not only in size, but also in its diversity, influence and spending power.So, why are they so often ignored or misrepresented by brands?With the nature of work rapidly changing and the official retirement age rising, we wanted to shine a light on one of life's key inflection points: retirement. Our proprietary research among 55–75-year-old Singaporeans and Japanese, alongside academic experts, revealed how diverse and complex this life-stage can be. And crucially, how the old contract of retirement is no longer fit for purpose.In this episode, we introduce the 6 dimensions that define modern retirement, each representing an opportunity space for brands.Over the next few weeks, we’ll be sharing episodes covering perspectives from experts reimagining what retirement, and in turn aging, means in Asia today.Want to learn more? Get in touch to request a bespoke presentation of our findings, and their implications.www.potluckpodcast.asia/

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