Scientists have a professional responsibility to explain the benefits of their science to the public. Social media has changed the landscape of communication, making it both easier and harder for the scientific community to reach the wider society. The ease of distribution and availability of information is in many ways positive, but misinformation flourishes, too, as it is increasingly difficult to assess sources and incentives.How can the scientific community reach the public through social media platforms? Listen as postdocs within the field of diabetes and an expert discuss the challenges and solutions within social media. Postdoc representatives:Casper Sahl Poulsen, Postdoc, University of Copenhagen, DenmarkAnja Elaine Sørensen, Postdoc, Roskilde UniversityExpert: Ida Donkin – Doctor of Medicine, Member of Danish Ethical Committee, health policy commentator, author, health communicator disseminating easy-to-understand information via social media, videos, podcasts and workshops.Host: Gretchen Repasky, Communications Director at the Nordic EMBL Partnership for Molecular MedicinePublisher: Danish Diabetes AcademyProducer: Kontekst & Lyd You can find additional information about the podcast at www.danishdiabetesacademy.dk/podcasts and about Danish Diabetes Academy and the Winter School at www.danishdiabetesacademy.dk.  

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