Positioning with April Dunford

Positioning with April Dunford

Por: April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
42 episodios disponibles

Latest episodes of the podcast Positioning with April Dunford

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How to Manage a Big Positioning Change 19/10/2023
Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech 12/10/2023
Master the Art of Selling With My New Book 05/10/2023
How to Create Marketing and Sales Alignment 28/09/2023
Mapping Positioning to a Story Using Insight 21/09/2023
How to Use Positioning in Sales Qualification and Discovery 14/09/2023
Positioning at a Startup Vs. a Big Company 07/09/2023
Mastering Jobs Theory With Bob Moesta 31/08/2023
How To Avoid Bad Marketing and Sales 24/08/2023
The Art of Discerning Sound Marketing and Sales Advice 17/08/2023
How To Develop A Point of View For Your Company 10/08/2023
So you’ve nailed your product positioning. Now what? 03/08/2023
Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning 27/07/2023
Crafting a Persuasive Sales Pitch (Part 2) 20/07/2023
How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1) 13/07/2023
Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon 06/07/2023
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors 29/06/2023
How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza 22/06/2023
Single-Product vs. Multi-Product Positioning: A Comprehensive Guide 15/06/2023
Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters) 08/06/2023
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