Positioning with April Dunford

Positioning with April Dunford

Por: April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
42 episodios disponibles

Latest episodes of the podcast Positioning with April Dunford

Positioning, Value, and Objection Handling 27/02/2025
How to Turn a Competitor's Strength into a Weakness 13/02/2025
How to Position Against a Competitor Who Lies 30/01/2025
Getting to the Root of the "We Have No Differentiation" Problem 17/10/2024
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi 03/10/2024
How to Frame a Sales Conversation 19/09/2024
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky 15/08/2024
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors 01/08/2024
Mastering Messaging for B2B Tech with Emma Stratton 18/07/2024
Rethinking Marketing and Storytelling with Martina Lauchengco 04/07/2024
Rethinking Sales Strategies for Modern Markets with Loren Padelford 13/06/2024
A Buyer-Centric Approach to Competitive Positioning 30/05/2024
Arming Sales Teams To Win in the Market, with Brent Adamson 16/05/2024
The Role of Market Category in Differentiation 02/05/2024
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana 18/04/2024
Why Positioning Does Not Make the Jump From Marketing to Sales 03/04/2024
A Marketers Guide To Using The Sales Pitch 16/11/2023
Mastering Strategy, Vision, and Positioning 09/11/2023
Using Trends To Enhance Your Positioning 02/11/2023
How To Think About Competition 26/10/2023
1 2 3 Siguiente › Última »
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA