The Hourglass of Niching with Kasim Aslam

26/08/2025 38 min

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Episode Synopsis

Entrepreneur, author, and founder of multiple seven- and eight-figure businesses, Kasim Aslam joins Portfolio Pulse to share his unconventional journey from college dropout to building the world’s #1 Google Ads agency. In this episode, Kasim breaks down the “Hourglass of Niching” framework, explains how we've all received the same piece of bad advice on niche marketing, and reveals how to choose the right opportunities that align with your values—not just profits. A must-listen for entrepreneurs ready to refine their focus and scale smarter. 

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