Jane Hunt, managing director of tourism and travel PR experts, Catapult PR, talks to the founder of businesses that have, over the years, absolutely snowballed, thanks to their ability to provide fantastic mountain biking and snow-based activity holidays to everyone from athletic pros to absolute beginners and families.   All of this is down to the passion of Richard Wilford, the interviewee in this episode, and his business partner, Ben, who discovered a delightful place called Morzine, in the French Alps, and started to build their business dream there.   Jane discovers all that Morzine and Atlas Ride Co and Atlas Ski Co can together offer to the mountain bike enthusiast or wintersports seeker and hears all about the fantastic chalets and catering options that are available, with the secret weapon of food discussed in a way that will whet the appetite. Add to this a little glimpse into the après ski options and it's an episode that should really inspire people to jump on a plane to Geneva.   She learns of the other places to which the concept has extended worldwide and gets all the practical information about how to reach the resort, tailor a trip, get nanny services, if needed, and make sure there will be snow!   The discussion then considers corporate bookings too and looks at the all-important issue of availability and when and how to book.   Finally, there is an added bonus for listeners, as Richard makes a discount available to Poodling Around's listener base, through Catapult PR.  

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