ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tethered Rationality_ The Neuroscience of Human Behavior"
Episode Synopsis
"Tethered Rationality: The Neuroscience of Human Behavior" explores the fascinating intersection of neuroscience, psychology, and economics to understand the limitations of human rationality. It challenges the traditional view of humans as perfectly rational actors, instead proposing that our rationality is "tethered" by various cognitive and emotional factors.
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