"Crowd-Based Business Models Using Collective Intelligence for Market Competitiveness" explores how businesses can leverage the knowledge and input of crowds through methods like crowdsourcing and crowdfunding to enhance their market position. Authored by Rajagopal, the work examines these models' theoretical foundations and practical applications across various business functions, including marketing, innovation, decision-making, and service design. The text emphasizes the importance of collective intelligence, social media, and customer engagement in developing competitive strategies and achieving sustainable growth. It further investigates the role of technology, evolving consumer behavior, and different business governance models within the context of crowd-based approaches.

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